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KIMP’s Picks 10th January: Weekly Highlights In Design, Marketing, AI, & More

Are you someone who likes to stay in the loop with social media updates? One way to do that is through endless scrolling through social media Feeds. What’s an easier way to do that? KIMP’s Picks! This is your go-to spot for all things buzzing in the world of social media. 

Welcome to the KIMP’s Picks 10th January Edition. Whether you are a marketer or entrepreneur looking to keep up with the never-ending social media chatter or anyone who does not want to give in to FOMO, you’ve landed in the right place.

CES 2025, one of the most anticipated events in the tech world is in progress. Therefore, there have been several groundbreaking AI and tech updates announced so far. Naturally, these are among some of the most discussed topics this year. For updates from CES 2025 and more, stay tuned. Let’s get started. 

In the Marketing Realm 

Welcome to the era of AI influencers 

Influencer marketing is indispensable. You probably already knew that, right? But did you know about what else is new in the influencer marketing sector? AI influencers! That’s right. The intriguing post here from Freepik delves into this topic. 

This post also gives a quick tutorial on how to create AI influencers right from creating virtual avatars and then animating them all on Freepik. 

So, if you are up for some experimentation this year, AI influencers is definitely something to try. But yes, nothing beats the human connection and the trust built by human influencers. 

Leverage Google Analytics in 2025

Google Analytics continues to be a valuable tool for marketers. It helps brands make data-driven decisions so as to personalize their campaigns and improve customer experience. 

Therefore, Google recently shared a resourceful post discussing Google Analytics. This post provides users with a quick checklist to help them make the most of Google Analytics and the data it provides. From the essential configurations to consider to tips to filter unwanted data the post covers diverse aspects. 

Coca-Cola’s personalization strategies 

Personalization is the way forward in marketing. Adobe shared a post discussing how Coca-Cola tackles personalization. The post particularly talks about the incorporating of various Adobe tools for the same. 

For instance, the post discusses how Coca-Cola made the most of Adobe Commerce, Adobe Journey Optimizer and Adobe Real-Time CDP to create a personalized shopping experience. 

From a 36% boost to the revenue to a 19% increase in the conversion rates from on-site search, these strategies for personalization yielded Coca-Cola numerous benefits. 

The benefits of AI in marketing 

AI has quickly become a must-have tool in marketing. It is helping marketers around the world analyze data better, optimize their campaigns better and on the whole improve the productivity of their marketing workflow. 

Marketing Week, known to share the latest marketing news and insights, shared a post discussing the kind of benefits that AI can bring into marketing. 

The blog digs deep into some of the ways in which popular organizations and marketing teams around the world make use of AI to enhance their existing marketing workflows. 

So, if you are still contemplating the power of AI in marketing, this article is a good read. 

Wondering how to use AI in social media marketing? Check out our blog here.

In the Content Marketing Realm 

Invest in Reels Ads 

Paid social media advertising helps boost brand awareness and optimize audience targeting through social media. Among the popular ad formats, Reels Ads is one worth investing in. Meta shared a post taking a deep dive into Reels Ads. 

The post discusses the basics like what Reels Ads are and how they are different from the other ad formats on social media. From increasing engagement to reaching a vast user base while also allowing monetization, Reels Ads offer plenty of perks. 

In addition to covering these benefits, the post from Meta also talks about a few creative best practices for brands and creators looking to capitalize on Reels Ads this year. 

Enhancing content creation with storytelling 

If there is one difference between content that makes and impact and content that fades away – it’s an authentic relatable story. Therefore, Adobe talks about storytelling and how important it is for brands to use storytelling when creating content. 

The post introduces the concept of digital storytelling and then explores a few effective strategies to make this work. From understanding what the brand actually stands for to knowing who the target audience is and what they are looking for, and incorporating the relevant emotions into the story, the post discusses various aspects of digital storytelling. 

To add to the resourceful tips, the post also covers the many applications of digital storytelling in various industries. Finally, there are also some useful insights on how to use Adobe Express to execute these ideas. 

Choosing the best content types 

Hootsuite, the popular social media management tool, shared a post discussing the most effective content types for various industries. Given that there are diverse options for brands to consider, it helps to understand what works in your industry and what works with your target audience. 

Photos and videos appear to be the most effective types of content across many platforms and across most industries. This post highlights the need for brands to start investing in quality content to engage their audience. 

In the Design Realm 

Shutterstock and Getty announce merger 

In a move set to reshape the visual content industry, Getty Images and Shutterstock have entered a merger agreement. Reportedly, the companies are combining their resources to create a powerhouse valued at $3.7 billion. Among other things, tackling the challenges that come in the AI era is one of the motivators for this merger. 

By bringing their portfolios together, the companies will enhance services for their customers and broaden opportunities for content creators worldwide.

Moreover, the combined entity will also allow for more investment into the AI industry therefore expanding the scope of AI enhancements in creative workflows. 

A typeface with a strong purpose 

In-House International is the creative studio behind notable typefaces like Brinca and Zanco. Recently, they launched Favora, a bold new typeface that blends artistry with an inspiring call for climate action. 

Favora’s design speaks to transformation, urging a shift from urgency to progress in addressing global climate challenges. 

In-House launched a type foundry during the pandemic aiming to create work that reflected the world’s pressing concerns. Favora is the latest product of this vision, embodying a sense of hope and action in a climate-conscious narrative. 

This project is proof that fonts have emotions and a strong character that can bring designs to life. 

In the AI Realm 

Stability AI revolutionizes realtime 3D object generation with SPAR3D

Stability AI, in partnership with NVIDIA, has introduced Stable Point Aware 3D (SPAR3D). SPAR3D is a revolutionary tool that enables real-time editing and full 3D object generation from a single image in under a second. 

Announced at CES, SPAR3D sets a new benchmark in 3D modeling, leveraging cutting-edge architecture to deliver unprecedented control and accuracy for game developers, product designers, and environment creators.

SPAR3D also excels at predicting complete object structures with remarkable detail, simplifying workflows for prototyping and asset design. Available for free under the Stability AI Community License, SPAR3D can be downloaded from Hugging Face, accessed on GitHub, or integrated via the Stability AI Developer Platform API as well. 

Microsoft discusses their AI vision for 2025 

Microsoft’s announcement at CES 2025 was mainly focused on their vision for U.S. AI Leadership. 

Microsoft’s decision to invest close to $80B in the AI market in the U.S. emphasizes the transformative potential of AI as the cornerstone of the next industrial revolution. 

Their plan highlights a three-pronged approach to cement America’s dominance in the field: world-leading technology and infrastructure, comprehensive AI skilling programs, and expanding AI exports to outpace competitors like China.

During the event, Microsoft underscored AI’s potential to revolutionize industries, create jobs, and enhance productivity. Microsoft’s blueprint reflects optimism about America’s ability to lead in AI. 

Riding the Agentic AI wave, NVIDIA announces Llama Nemotron Models 

NVIDIA introduced the Llama Nemotron family of agentic AI models at CES 2025. The announcement from NVIDIA demonstrated these agentic AI models’ potential to revolutionize industries with autonomous decision-making and planning capabilities.

Agentic AI integrates large language models (LLMs) with advanced reasoning, perception, and action modules to achieve complex goals autonomously. These systems are designed to adapt and improve over time through feedback loops and multi-agent collaboration. Therefore, they are considered to be ideal for applications in sectors such as healthcare, finance, manufacturing, and logistics.

The Llama Nemotron family excels in a range of tasks, consolidating specialized functions into a single customizable model. These models – available as Nano, Super, and Ultra variants – are optimized for various computing environments, from RTX PCs to data-center-scale operations.

Panasonic Well announces AI-drive family wellness solutions 

Panasonic Well takes a bold step towards enhancing family wellness with the launch of Umi. Umi is an AI-powered digital wellness platform from Panasonic which is powered by anthropic’s Claude AI.

During the opening keynote at CES 2025, Panasonic Well CEO Yoky Matsuoka and Panasonic Holdings Group CEO Yuki Kusumi introduced their vision for a comprehensive wellness ecosystem designed to tackle the challenges facing today’s families. This initiative builds on over 100 years of innovation from Panasonic Group and focuses on using AI to support holistic wellness for families.

Umi is a personalized family wellness coach that integrates AI, expert advice, and actionable insights. It is reportedly built with advanced reasoning capabilities and the ability to offer personalized suggestions for each family member. 

Samsung announces Vision AI 

Samsung Vision AI powers next-gen intelligent screens, redefining personalization and connectivity across a comprehensive TV lineup, including Neo QLED, OLED, and The Frame. 

At CES 2025, Samsung Electronics unveiled its latest breakthrough, Samsung Vision AI, which introduces intelligent, adaptive screens designed to enrich daily life. 

Vision AI transforms how users interact with their TVs, offering a seamless, personalized experience across Samsung’s most advanced TV models.

Reportedly Vision AI brings to televisions AI-powered features like Click to Search, Live Translate, Generative Wallpaper and others. 

Salesforce welcomes the Agentic AI era 

Salesforce unveiled their strategic plan for the launch of various innovation to embrace the agentic AI era. Their announcement outlines the evolution of AI agents and how these can transform the applications of AI for enterprises. 

According to Salesforce the first stage of this execution is going to be about specialized “monophonic” agents. The second and third stages will be “Polyphonic” multi-agent orchestration and “Ensemble” agent networks for cross-business applications. 

Additionally, Salesforce stresses that businesses must establish robust oversight and responsibility frameworks for AI decision-making.

The Grok iOS app is here 

News about Grok’s smartphone app has been floating around for a while now and the app is finally here. Given that Grok has undergone a lot of changes recently including the introduction of image generation and other features it’s picking up pace in the competitive AI space. 

However, all these features were only available within the X app until now. To change that and to allow instant access to Grok without downloading the X app, xAI has announced the launch of iOS app for Grok. currently available in the U.S. the app will soon be launched in other regions as well. 

Social Media Feature Updates and Algorithm Changes  

Emerging YouTube trends for 2025 

New year new strategies! Wondering how to reap better results from your YouTube channel and content? YouTube’s latest report uncovers key trends that defined 2024 and set the stage for 2025. 

The report highlights the surge in creator-driven content and the dominance of short-form content like Shorts. Moreover, the report also talks about the significance of gaming content on the channel and how it helps brands embrace pop-culture movements. 

YouTube has also shared some regional insights based on consumption and trends in specific regions. So, this is a resourceful article for anyone working on their social media marketing strategy for 2025. 

Exciting upgrades coming to Telegram

Telegram recently announced a fresh set of updates coming to the platform in 2025. These include some cool new options like Collectible Gifts. These can be traded and auction on various NFT platforms. 

Additionally, the platform is also bringing in new reactions for service messages, better message search filters, and more. There is also going to be a handy QR scanner to allow instant access of links from within the platform. 

Reddit announces AMA Ads, Pro Trends and other features 

Given that we’ve been discussing the CES 2025 updates, the next post is about Reddit’s announcement at the event. 

Reddit introduced Pro Trends for advertisers on the platform. This lets businesses monitor real-time discussions involving their brands as well as track keywords, and accurately capture audience interests. 

The other major announcement is the launch of AMA Ads. These will be about the promotion of “Ask Me Anything” sessions to allow better engagement with customers.

On a Final Note…

That’s all we have for the KIMP’s Picks 10th January Edition. We hope that this round-up post gave you a glimpse of the social media buzz from this week. For more such recaps and to stay in the loop with social media updates, stay tuned and we’ll be back with the next edition of the KIMP’s Picks next week. 

Or for quick updates delivered to your inbox, subscribe to The KIMP Scoop newsletter. 

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Posted On

10 Jan, 2025

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